The Brief : Sport 2000 conducts a survey at the end of every quarter to understand its market positioning, compared with that of the competition but also against expectations and clients’ purchasing behaviour.
The Solution: we carry out an indicator survey on the French public using the Toluna panel system, with a special focus on Sport2000 clients. This study will help us to identify and compare the Sport2000 market share and brand footfall with those of the competition, giving a feeling on positioning. The brand’s communication is also assessed. We deliver an executive summary of areas for improvement.