The Brief: After a successful operation in 2017, Garnier again called on Eventeam for support in recruiting female sporting ambassadors.
The Response: Garnier’s #superhealthyteam welcomed two new sportswomen, Sandrine Bridoux, alias Frenchyogagirl on Instagram and Victoria Vergara, a professional longboarder, alongside Laure Boulleau from PSG and the fencer Ysaora Thibus. Since then, in mid-December, the female sports ambassadors have highlighted the brand in their Instagram communities and partner Garnier product launches.