The Brief: The women’s clothing brand SiRun required support for its communication strategy in order to strengthen its brand awareness and image.
The Solution: After redefining its ambitions and driving values, Sichen Wang, the brand’s designer, sought to increase awareness of its history. In order to do this, Eventeam Ideas helped her to define its visual identity. This resulted in the birth of the baseline Color Your Life. This baseline is rolled out today in all of the brand’s communication, along with a new logo and visual style guide.