The Brief: Sichen WANG, SIRun designer, wanted to make the headlines with a springtime event to increase brand awareness and present the new athleisure collection.
The Solution: SiRun called on Eventeam IDEAS to organise an exceptional experience to be shared with guests at the Ritz Club in Paris, including journalists from the sporting and feminine press and sports, fashion and lifestyle opinion leaders. The prime location was chosen to echo her positioning and the objective of the event was to have a positive impact on the social networks… A great success for this outstanding operation.
