As Partner and Official Timer, the Brand wanted to benefit from 360° communication when the NBA came to Paris. As part of this approach, Tissot organised a Brand Summit on the day of the match to present the collection to its partners and journalists in the presence of their ambassador, Tony Parker.. Eventeam Creativ’ selected the venue and organised the event, with two particular highlights: NBA appetizers and drinks press conference and presentation of the collections. 300 people were expected, including some top VIPs.
VIP reception, decoration, technical aspects, staging, olfactory and sound ambiance, everything was taken into consideration to ensure guests were immersed in the emblematic sports brand of the Swatch Group! Find our video on: https://twitter.com/i/status/1220787631174406151