360° activation to enhance the 7-a-side rugby experience
As part of the In Extenso SuperSevens, Eventeam had the pleasure of supporting In Extenso throughout the competition, from the summer stages to the grand finale.
This support led to the implementation of a complete, immersive campaign:
Rugby Radar stand in the passageway to give people a different way of experiencing rugby
Voting platform to elect the Male and Female Revelations
Trophies awarded on the pitch, as close to the action as possible.
At the same time, Eventeam produced the “Talents Bruts” mini-series in partnership with Rugbyrama, hosted by Lenaïg Corson. The activation concluded with an exclusive behind-the-scenes experience for the winners of a competition.
Many thanks to In Extenso for their confidence, and well done to our teams for this tailor-made campaign.
Special thanks to
Pierric Hamel, Julien Delaye, Caroline Lejeune, Agathe Trignat and Antoine De Riedmatten for their commitment and collaboration throughout the season.
