At the 2025 Cannes Lions, LVMH received the Grand Prix in the Luxury category for the campaign “The Partnership That Changed Everything,” created by Havas Play as part of the partnership with the Paris 2024 Olympic and Paralympic Games.
Through the concept “Artisans of All Victories,” LVMH successfully combined the excellence of its Houses with the values of sport in a campaign praised for its ambition and creative finesse.
The Grand Prix rewards “The partnership that changed everything” created by Havas Play with Prose On Pixels Paris, Publicis Luxe in media, Auditoire, Brainstories Paris, Eventeam Group, Lonsdale, Shortcut Events Paris, and Sport Heroes for LVMH and the COJO
A huge thank you to Havas Play for its trust and for taking us on this collective adventure with international reach.
#ThankYou #HavasPlay #TeamWork
Grand Prix Luxury at the Cannes Lions 2025 for LVMH
