We keep going on our Tour de France (and of ideas) following Karim HERIDA’s interventions on sport business.
This time, he spoke at Sport Définition during the Sport & International Forum, alongside key institutional figures: Alice Henault Deprez, Samuel Ducroquet, and Xavier Malenfer.
Highlights of his talk:
• The urgent need to better understand international markets, especially for SMEs and mid-sized companies in sport.
• The importance of “playing as a team” in the French way: clustering, sharing resources, anticipating.
• The necessity of structuring a true economic diplomacy of sport, with France Sport Expertise as a catalyst.
A big thank you to Bpifrance, the organizers, and the high-level speakers present.
And congratulations to Karim — whom we’re starting to suspect has a double, given how he’s everywhere these days… but always with spot-on insights.
