KENEO and Eventeam Group announce the official launch of an ambitious agency in Dakar
On Tuesday evening in Dakar, HERIJE was officially launched. This new agency is the result of a strategic partnership between KENEO and Eventeam Group, with a clear mission: to support the sustainable development of sport on the African continent.
Based in Dakar, HERIJE combines international expertise and local roots to offer an innovative approach focused on heritage and youth. These two concepts are at the heart of its name – HERIJE = Heritage + Youth – and its positioning.
HERIJE is already establishing itself as a key player in major upcoming events, starting with the 2026 Dakar Youth Olympic Games, a catalyst for an entire generation and a tremendous showcase for African sporting potential.
Thanks to its seven complementary areas of expertise:
Consulting – Hospitality – Event – Servicing & Overlay – Corporate Sport Event – Sponsoring – Brand Experience,
the agency aims to create a lasting impact by working closely with local players to develop high value-added projects driven by young people and rooted in the local communities.
A huge congratulations to the teams involved in this strategic launch, and in particular to:
Igor Juzon, Bruno Billiere, Karim Herida, Vincent de Bary, Valérie Fignon, Bénédicte Rouby Nardou, and Olivier Peulvast.
🌍 HERIJE already holds great promise: that of a stronger, closer, and more sustainable future for African sports.
