Laurent PATRIGEON

The Brief : Sport 2000 conducts a survey at the end of every quarter to understand its market positioning, compared with that of the competition but also against expectations and clients’ purchasing behaviour. The Solution: we carry out an indicator survey on the French public using the Toluna panel system, with a special focus on Sport2000 […]

The Brief: After a successful operation in 2017, Garnier again called on Eventeam for support in recruiting female sporting ambassadors. The Response: Garnier’s #superhealthyteam welcomed two new sportswomen, Sandrine Bridoux, alias Frenchyogagirl on Instagram and Victoria Vergara, a professional longboarder, alongside Laure Boulleau from PSG and the fencer Ysaora Thibus. Since then, in mid-December, the

The Brief: Audevard, an equine pharmaceutical and food supplement laboratory, called on Eventeam Ideas to help it develop its sponsoring and communication strategy. The Solution: The brand required consultancy services in order to develop its presence on the social networks and redefine its sponsoring strategy. The programme for 2017 included redefinition of editorial strategies and the

The Brief: As an extension of its project to promote running through its “J’aime courir” brand, the FFA opted for an indicator survey to increase knowledge about runners and their profiles, but also to define segmentation based on consumer principles and allow the FFA to recruit runners and future club members. The Solution: The survey